I got to attend the International Beauty Show in NYC last weekend at the Javits Convention Center! WOW! This place is huge. If you ever go you will definitely need more than one day to check out all the booths, demos, educations, and to SHOP! I could only attend a couple hours on Sunday, but it was a 3 day show. This show is specifically for professionals in the beauty/salon industry. There were tons and tons of booths! Hair, nails, makeup, jewelry, skincare, and everything else was scattered over this huge convention center. I had a hard time finding the press room!
I am going to be honest, I was a little overwhelmed at first! I didn’t know where to start. I was only going to be there for 2 hours and I didn’t really plan ahead! I should have because they had an iPhone app that showed you the map of the whole showroom. I guess that was dumb on my part but I thought I could just wing it, which didn’t work this time, oops!
Right before the show I stopped to upgrade my Cannon EOS Rebel XS to a Cannon EOS Rebel T3i at BH Photo. SIDE NOTE, BH Photo is AMAZING for any photography need! The store is super packed with lots of people but service is amazing and the checkout line is very different. You don’t actually take any products to the cashier, you have a receipt and after you pay you go to another area where everything is packed up for you. There are conveyor belts that send your items over the pickup area. END SIDE NOTE!
There were demos everywhere! My favorite were the body paint ones! I love watching them create something totally different with someone’s body!
There were also lots of hair demos, EVERYWHERE. Every aisle I walked down there seemed to be a different brand doing a different hair style. They even had a barber competition where they had crazy cool designs on the back of guy’s heads! Of course I was too busy being amazed, I forgot to take any pics! I would have never thought seeing a face on a back of someone’s head would be so interesting, apparently it was, haha!
They demoed different styling techniques too. These people are so talented, I can’t even do a messy bun :/
Since I stocked up on makeup at IMATs and The Makeup Show is around the corner, I only purchased a couple of things from Rusk. I got the Keratin Smoothing System, Keratin Shampoo, Keratin Conditioner, Being Sexy Argan Oil, Being Sexy Shampoo, and Being Sexy Conditioner for only $39! What a freaking steal! The deals at these shows are the BEST!
Have you attended IBS (ha, I know it sounds funny!) before?!